Pricing

Pricing for Pardot Implementation
& Revenue Architecture

You're not buying Pardot setup. You're buying a predictable revenue system that converts leads into pipeline without manual chaos.

  • No clear ROI from marketing
  • Leads don't convert into real pipeline
  • Sales waste time on unqualified prospects

Why we don't sell hourly work

Most Pardot projects fail not because of tools, but because of how they're sold. You don't need more hours. You need a system that actually drives revenue.

Warning

The problem with hourly work

Most agencies charge by hours. That means no ownership of results. You pay for activity, not outcomes — and technical debt keeps growing.

Settings

We sell outcomes, not time

Our focus is simple — build a system that converts leads into pipeline. Not tasks. Not hours. Real revenue impact.

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Structured approach

Every project follows a clear path:

  1. Diagnose revenue leaks
  2. Fix the system
  3. Scale what works

No chaos. No guesswork.

Choose your growth level

Start with clarity. Then scale what works.

Revenue Audit

$1,500 – $2,500
1–2 weeks
  • Identify revenue leaks
  • Analyze funnel gaps
  • Audit Pardot & Salesforce setup
  • Build action plan
Start with Audit
Most Popular

Revenue Accelerator

$7,000 – $12,000
2–5 weeks
  • Fix MQL → SQL conversion
  • Lead scoring & grading setup
  • Automation programs
  • Basic ROI tracking
Accelerate Growth

Full Architecture

$20,000+
Custom timeline
  • Full RevOps system design
  • Advanced integrations
  • End-to-end analytics
  • Scalable growth strategy
Build Full System

How the architecture is delivered

Each package solves a different level of revenue complexity — from diagnosing losses to building a scalable system your team can run with confidence.

1

Audit

We identify revenue leaks, broken attribution, lead bottlenecks, and invisible process friction.

Clarity before action
2

Fix

We rebuild the working parts of your Pardot and Salesforce setup into one clean conversion system.

System before scale
3

Scale

Once the architecture is stable, you can grow with cleaner forecasting, better pipeline visibility, and less manual effort.

Growth with control

Start by identifying where revenue is being lost

This is the diagnostic layer. You are not paying for generic advice — you are paying to understand what is broken, what it costs you, and what should be fixed first.

Revenue Leaks

Revenue leaks

Most teams do not lose pipeline because of one big failure. They lose it through small hidden gaps that compound across the funnel.

  • Broken attribution creates blind spots in ROI
  • Leads get stuck between marketing and sales
  • Bad scoring sends wrong prospects downstream
  • Manual fixes hide deeper structural issues
What you receive

What you receive

The output is concrete and actionable. This is not a vague summary — it becomes the foundation for implementation.

  • Revenue loss report with real financial impact
  • Funnel diagnostics and system gap mapping
  • Technical findings across Pardot and Salesforce
  • Prioritized action plan for the next phase
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ROI clarity

The main outcome is clarity: what is broken, what it costs, and how much value can be recovered by fixing it.

  • Clear understanding of where ROI is being lost
  • Confidence in what to fix first
  • Better alignment before implementation starts
  • Stronger business case for budget approval

Fix conversion and build a working revenue system

This layer is about speed and measurable impact. It turns disconnected setup into a structured lead qualification and reporting engine.

Outcome
What we do
01

Faster funnel

Reduce friction between systems and teams

Integrations: full Pardot + Salesforce connection setup, connector configuration, user setup, and data sync logic to ensure the funnel moves without structural delays.
02

Better leads

Improve quality before handoff to sales

Scoring: customized lead scoring and grading structure so only qualified, sales-ready leads move into Salesforce with the right priority.
03

Less manual work

Remove repetitive follow-up and routing tasks

Automation: Engagement Studio programs, lead nurturing flows, form follow-ups, and routing logic that reduce routine work and keep leads moving automatically.
04

ROI visibility

Make performance measurable for leadership

Reporting: campaign alignment, reporting foundations, and visibility into how marketing contributes to pipeline and revenue in practical business terms.

Build a scalable enterprise revenue engine

This is the strategic layer. It is not about configuration alone — it is about giving your team an architecture that can support complexity, scale, and long-term independence.

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Migration

Structured data migration from other marketing automation platforms without losing critical lead history or breaking continuity.

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Integrations

Advanced integrations with custom objects, product usage data, billing systems, and other signals needed for deeper personalization.

Analytics

Analytics

End-to-end reporting from first touch to closed revenue so leadership can see marketing contribution without guesswork.

Blueprint

Blueprint

Full system blueprint and documentation that removes black-box dependency and gives your team a maintainable architecture.

Trending up

Growth strategy

Strategic direction for future scaling — including content, ABM, regional complexity, and revenue model expansion.

The goal is not to "configure Pardot". The goal is to build a revenue system your team can operate, trust, and scale.

You're not buying setup. You're buying a working revenue system.

This is the part most pricing pages miss. The value is not in individual tasks. The value is in what your team can finally see, control, and scale after the architecture is fixed.

System

System, not setup

A pile of Pardot tasks does not create revenue. A structured system does.

  • Marketing and sales operate inside one connected workflow
  • Lead stages, routing, automation, and reporting follow clear logic
  • The funnel works as an operating system, not a set of separate settings
  • Your team gets a structure that supports execution, not more noise

What this changes

You stop paying for scattered fixes and start investing in a system that actually supports pipeline generation.

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Independence, not dependency

Good architecture should reduce reliance on consultants, not increase it.

  • Your team understands how the system works and why
  • Documentation and structure remove the "black box" effect
  • Admins and marketing ops can maintain and improve the setup internally
  • Scaling does not require starting from zero every time something changes

What this changes

You are no longer trapped in an hourly relationship just to keep basic operations working.

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Revenue visibility, not guesswork

If you cannot see how pipeline is created, you cannot scale it with confidence.

  • Leadership gets clearer attribution and ROI logic
  • Marketing sees where MQL-to-SQL performance breaks down
  • Sales gets better context on lead quality and intent
  • Budget decisions are based on visibility, not assumptions

What this changes

You stop explaining performance through guesswork and start showing how marketing contributes to revenue.

This is why the price is justified: you are not buying isolated implementation work — you are buying structure, control, and revenue clarity.

Clear process. No chaos. No black box.

Every project follows a structured path so your team knows what happens first, what comes next, and how the final system is handed over without dependency.

Step 1 — Audit

We identify what is broken

We start by identifying where revenue is leaking, and which structural issues are slowing down your funnel.

  • Review current Pardot + Salesforce setup
  • Map funnel gaps and reporting blind spots
  • Identify priority issues
Step 2 — Blueprint

We design the architecture

Once the problems are clear, we design the architecture, define the logic, and align the roadmap before implementation begins.

  • Build action plan and system logic
  • Define flows, scoring, automation, reporting
  • Create a clear execution plan
Step 3 — Implementation

We configure the architecture

We configure the systems, connect them, and turn the plan into a working operating model your team can use.

  • Setup integrations and automation
  • Launch lead qualification and reporting logic
  • Validate the working system
Step 4 — Handover

We do not leave you with a black box

Your team gets the documentation, clarity, and training needed to run the system independently.

  • Transfer documentation and structure
  • Train admins or marketing ops team
  • Support independent ownership

The result

A predictable delivery model that reduces risk, increases trust, and makes the engagement easier to approve internally.

How this pays for itself

The cost of fixing the system is usually smaller than the cost of continuing to lose qualified demand, sales time, and reporting clarity every month.

More conversion efficiency

Even a modest lift in MQL-to-SQL performance can materially change pipeline output.

Less wasted sales time

Better lead qualification reduces manual follow-up on the wrong prospects.

Clearer budget decisions

Better visibility makes it easier to defend spend and scale what works.

Illustrative examples

Small performance gains can create outsized revenue impact

You do not need a dramatic transformation for this work to pay back. In many cases, a cleaner system simply helps you recover value that is already being lost.

EXAMPLE 01

+15% conversion = more pipeline from the same lead volume

If the same marketing volume produces a higher MQL-to-SQL conversion rate, your pipeline grows without needing to buy more traffic or generate more raw leads.

EXAMPLE 02

Reduced sales time = lower cost of follow-up and less wasted effort

When sales stops spending time on low-quality leads, that time is redirected toward real opportunities, which improves efficiency and closes the gap between activity and revenue.

Why leadership approves this

The business case is not "we need Pardot help"

The real business case is that a broken revenue system quietly drains value across the funnel. Once that is visible, the conversation changes from cost to recovery.

  • Unqualified leads consume sales capacity without moving pipeline
  • Broken attribution weakens budget confidence and slows internal approval
  • Disconnected automation creates manual operational waste
  • Revenue visibility improves forecasting, accountability, and scaling decisions

What matters most

The project does not need to "pay off" only through one metric. It creates value through better conversion, less wasted time, stronger reporting, and more confident growth decisions.

The key point: the biggest cost is usually not the implementation fee — it is the revenue and efficiency lost while the system stays broken.

Want to understand where your current ROI is leaking?

Start with the audit and quantify the gap before you invest further.

Get Revenue Audit →

Frequently Asked Questions

Clear answers before you commit. No hidden assumptions.

How much does Pardot implementation cost?
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Pardot implementation cost varies based on scope, current setup complexity, and integration depth — but every project starts with a Revenue Audit at $1,500-$2,500 to scope the work accurately. The audit produces a written diagnosis of what is broken in the current Pardot or Salesforce architecture, and that diagnosis becomes the basis for any implementation pricing. From there, most mid-market B2B teams fall into two ranges. The Revenue Accelerator at $7,000-$12,000 covers full Pardot implementation: connector setup, lead scoring and grading, up to four Engagement Studio programs, basic reporting, and team training — typically 2-5 weeks. The Full Architecture at $20,000+ is for teams that need RevOps system design, custom object integrations, end-to-end revenue analytics, and a 3-month scaling roadmap. All pricing is fixed-scope, never hourly, and includes documentation plus 60-day post-launch support.
What is included in a Pardot implementation?
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A complete Pardot implementation includes seven layers, all configured to work together as a revenue system rather than isolated features. First: Salesforce-Pardot connector setup with proper user permissions, sync rules, and field mapping validated for both directions. Second: prospect data architecture — segmentation lists, custom fields, and lifecycle stages aligned with the sales motion. Third: lead scoring and grading models built around real ICP signals and validated against closed-deal data, not just engagement counts. Fourth: up to four Engagement Studio programs covering nurture, re-engagement, and lifecycle progression. Fifth: form architecture, landing pages, and Connected Campaigns for attribution tracking. Sixth: reporting foundations — campaign performance, MQL-to-SQL conversion, and revenue attribution dashboards. Seventh: full plain-English documentation, runbooks, and 1-2 training sessions for the in-house team. Optional add-ons include ZoomInfo, webinar tool, and ad platform integrations.
Do we need a Pardot audit before implementation?
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Yes — almost always. A Pardot audit before implementation is the single most underrated investment in B2B revenue operations, and skipping it is the #1 reason implementations fail to deliver expected ROI. Most existing Pardot setups have hidden technical debt: scoring rules created 18+ months ago that no longer reflect buying intent, broken sync between Pardot and Salesforce that silently drops 10-20% of records, lead-to-contact conversion that loses engagement history, and reporting nobody on the team trusts. Without an audit, an implementation team is guessing what to fix — and the guesses turn into rebuilt versions of the same problems at higher cost. The Revenue Audit at $1,500-$2,500 takes 1-2 weeks and produces a financial diagnosis that pays for itself by preventing $15,000-$80,000 of misdirected implementation spend. Skipping the audit is one of the most expensive shortcuts in B2B RevOps.
How long does a Pardot implementation take?
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A typical Pardot implementation timeline ranges from 1 week to several months depending on package and scope. The Revenue Audit takes 1-2 weeks and produces a written diagnosis with a precise implementation timeline. The Revenue Accelerator — full Pardot implementation with lead scoring, four Engagement Studio programs, and Salesforce sync — runs 2-5 weeks for most mid-market teams. Full Architecture engagements are custom-scoped: a typical greenfield Salesforce + Pardot rebuild for a Series B-C SaaS company runs 8-14 weeks, while complex multi-region or multi-business-unit implementations can extend to 4-6 months. The biggest variables are data quality (dirty lists add 1-2 weeks of cleanup), integration complexity (each external tool like ZoomInfo or webinar platforms adds 2-5 days), and stakeholder availability for review and approval cycles. Precise timeline always comes after the audit, never as a guess upfront.
Do we need additional Salesforce or Pardot licenses?
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In most cases, you only need your existing Salesforce and Pardot (Account Engagement) licenses — we don't sell licenses or take referral fees from Salesforce, which keeps the recommendation honest. The Pardot edition matters: most mid-market B2B teams need Pardot Plus or Advanced; teams that try to make Growth work often regret it within 6 months when limits on B2B Marketing Analytics, Engagement Studio steps, or custom roles surface. We help select the right edition during the audit phase, before any license decision is locked in. Beyond Pardot itself, integration tools depend on the existing stack — common additions include ZoomInfo or 6sense for intent data, Zoom or ON24 for webinars, and ad platform connectors for attribution. We always work within the existing ecosystem first and only recommend new tools when there's a clear ROI gap that can't be closed with what's already paid for.

Stop fighting your tools. Start leading your revenue.

Book a strategy call to evaluate your current architecture. No sales pressure — just clarity on what's costing you pipeline and what to fix first.

Get Revenue Audit →